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DISTINCTION AWARD GOES TO THE GREAT SMALL OHEL /F2F 2008

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The Ohel, an artistic installation displayed in Warsaw’s district of Muranów since 2006, made a guest appearance in the architectural section of the 8th “Face to Face” Design Conference (F2F8) as one of the examples of innovative Polish and German design. The international meeting of designers and their customers was held in Ludwigsburg between 23 and 25 October 2008.

The objective of Face to Face (F2F) is to popularize multiple aspects of design and bring designers and their clients together to create personal, in addition to professional, bonds between them. Germans discovered long ago that good design can transform something as mundane as a screw into a work of art and thereby make it more competitive on the market. This applies to every product and every category, from architecture to the visual identification of companies and brands. Blending and combining both sides of the designing process, and, consequently, popularizing it, presenting and debating best designs, identifying differences and sharing different points of view – that is the goal and inspiration of the organizers of these international conferences which since 2001 have been drawing leading designers and corporations. The partner country of Face to Face changes every year and this year it was Poland.

Best Polish and German designs were presented in various categories, and the Ohel was one of them. The Ohel is in fact an extremely interesting example of great small architecture in Warsaw. In accordance with the F2F motto ‘In Dialog We Trust’, the installation was presented jointly by its designers – Centrala Design Group in the persons of Małgorzata Kuciewicz, Krzysztof Banaszewski and Jakub Szczęsny, and its client – the Museum of the History of Polish Jews, represented by Agnieszka Rudzińska, Deputy Director.

According to the presenters, the competition and, later, cooperation in the implementation of the project has resulted in a facility like no other, not only on the scale of Muranów district but of the entire Warsaw. It is sometimes worth taking a risk and approving an extravagant project which in the process of a dialogue between the client and the designer gains added value. This is precisely the genesis of the creation of a tube-like tent in the centre of the city – open, interactive, inspiring to communication, spacious, ready to confront challenges and willing to grow – which for the past two years has been a popular place for meetings and discussion.

‘I am very pleased that our decision to launch a competition for young designers and the final choice of the project submitted by Centrala was correct and has met with appreciation by the international community of designers. It’s a sign that our line of thinking is headed in the right direction’, said Agnieszka Rudzińska, Deputy Director of the Museum of the History of Polish Jews.

F2F8: Poland Germany
International conference
Design, architecture, business
2008.10.23 - 2008.10.25
Film, media and design city Ludwigsburg

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10/2008

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